The tools sell paperwork. We bring people.
Every market manager knows the season's real problems: a roster with gaps in it, the same six vendors while the farms one ZIP code over have never heard of your market, and a market day that needs programming worth promoting. The incumbent platforms help you process the vendors you already have. Farm2Chef is built around the supply itself:
Farmers, by ZIP and crop
1,407 farms in the directory, searchable by ZIP — produce, protein, flowers, value-added. Listed markets invite the farms near them instead of waiting to be found.
A chef pool that demos
The demo board is live today: markets and farms post demo openings, chefs sign up, and both sides get confirmation emails. Chef demos are programming your shoppers can taste — and the thing no booth-map tool sells.
One roster, not five spreadsheets
Applications, approvals, and your season's demo calendar in the same place your farmers and chefs already are.
Already running
Live Oak Farmers Market — Houston
A monthly chef-demo cycle, run on Farm2Chef: the opening posts to the board ahead of time, area chefs are invited, and the demo runs the market's third Saturday with market produce in the pan. Live Oak's organizer also grows at her own Ecotone Garden.
Harlem River Farms
A demo partnership through the board — chef demo stations coordinated for the Greening of Third Ward & Beyond at Emancipation Park, paperwork and all.
Three tiers, honest about timing
Free listings are onboarding now — use the form below and we set yours up. Market Pull-In and Programmed Market open with a founding cohort — Founding cohort: 10 markets. The same form captures your tier interest, and cohort markets get invited first, at the prices on this page. Nothing is for sale today and there is no checkout — we'd rather open it with real markets than sell it to empty ones.
Listed Market
Free
- Directory listing + market profile (location, days, season)
- Invite farmers from the directory — pull-in for farms is free; it's the growth engine
- Post demo openings on the chef demo board
- Receive chef sign-ups, with confirmation emails both ways
Market Pull-In
$39/mo
- Everything in Free, plus:
- Chef pull-in — browse and invite chefs for demos and market programming, with tracked invitations
- Vendor applications: your questions, approve / waitlist, license uploads
- Season demo calendar for your market
- Roster balance view — see the gaps in your product mix
- Square links for booth and application fees
- Reporting export for your board, city, or sponsors
- Seasonal pause — billing sleeps in your off-season
Programmed Market
$249/mo
- Everything in Pull-In, plus:
- A programmed demo series, run for you — VK programs a full season of chef demos at your market end-to-end: openings posted, chefs booked, market produce in the pan, the day-of run. It's the Live Oak model — a monthly demo cycle, running today in Houston
- Promotion across Travel Villa Kitchen channels and audience
- Sponsor + grant reporting pack (attendance, vendor, demo, SNAP figures)
- Priority organizer support
How it works
List your market
The form below — two minutes. Free listings are being set up now, in the order they arrive.
Your profile + first openings
We build your market profile, and your first demo openings can post to the board. Farmers near you can be invited from day one.
The founding cohort opens
The founding cohort is 10 markets. When Pull-In and Programmed open, markets on this list get invited first — chef pull-in, applications, and full programming, at the prices above.
List your market
Tell us about your market and which tier you're eyeing. A person reads every submission — this is an intake, not a checkout.
Your market is on the list.
Thank you — your intake is in, and a confirmation email is on its way to the address you gave us. Here's what happens next: for a free listing, we set up your market profile and follow up at that email. For Market Pull-In or Programmed Market, your market is in the founding cohort (10 markets) — you'll get the invite the moment the cohort opens, at the prices on this page.
We already have your market.
An intake for that email is already on the list — no need to submit twice. If you need to change something (a different tier, corrected market days), write us at [email protected] and we'll update it by hand.
One Kitchen. One Ecosystem.
Markets are one door into a bigger house: browse the farm directory your listing joins, see the demo board your openings will post to, and meet the farmers on the For Farms page.